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Apollo Tyres Dealer Operations Transformation with SAP Cloud Platform

In brief: Case study on Apollo Tyres' deployment of DealerConnect Partner Portal to digitize dealer ordering, invoicing, and inventory visibility.

By Adam Ingram, Research Analyst — Warehouse, Transportation & Yard Systems · Supply Chain Research

Case study on Apollo Tyres' deployment of DealerConnect Partner Portal to digitize dealer ordering, invoicing, and inventory visibility.

Published
June 4, 2026
Read time
3 min read
Source
SAP
On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations

Apollo Tyres implemented Arteria's DealerConnect Partner Portal on SAP Cloud Platform to connect its distribution network with real-time ordering, delivery tracking, and automated reconciliation. The solution replaced manual dealer processes with omnichannel order capture and outlet stock monitoring, improving order-to-fill rates and claims turnaround. Results included 50% higher customer satisfaction, better secondary sales visibility, and reduced environmental impact from streamlined operations.

Key takeaways

Real-time dealer ordering and invoicing replaced manual processes

Outlet stock monitoring increased order-to-fill accuracy

Automated reconciliation reduced claims processing time

Secondary sales visibility improved dealer performance tracking

Customer satisfaction rose 50% after portal rollout

Market overview

On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations
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